Ключевые слова
Аннотация
Maqolada tovar va xizmatlarning xorijiy bozorda raqobatbardoshligini baholash mezonlari va ko‘rsatkichlari tizimli tahlil qilingan. M.Porter, S.Anxolt, F.Kotler, D.Aaker kabi olimlarning nazariy yondashuvlari asosida raqobatbardoshlikning ko‘p darajali baholash modeli taklif etilgan. Narx, sifat, brend qiymati, innovatsion daraja va bozor ulushi kabi asosiy mezonlar aniqlangan va ularning O‘zbekiston eksport tovarlariga tatbiq etilishi tahlil qilingan.
Библиографические ссылки
Aaker D.A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. – New York: Free Press, 1991. – 299 p.
Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. – London: Palgrave Macmillan, 2007. – 134 p.
Dinnie K. Nation Branding: Concepts, Issues, Practice. – 2nd ed. – London: Routledge, 2016. – 312 p.
Kapferer J.N. The New Strategic Brand Management. – 5th ed. – London: Kogan Page, 2012. – 512 p.
Keller K.L. Strategic Brand Management. – 4th ed. – London: Pearson, 2013. – 592 p.
Kotler P., Keller K.L. Marketing Management. – 15th ed. – London: Pearson, 2016. – 832 p.
Porter M.E. The Competitive Advantage of Nations. – New York: Free Press, 1990. – 855 p.
Vaxobov A.V. O‘zbekiston tashqi iqtisodiy faoliyati. – Toshkent: Moliya, 2020. – 348 b.
World Economic Forum. The Global Competitiveness Report 2019. – Geneva: WEF, 2019. – 666 p.
Xasanov B.A. O‘zbekiston eksport salohiyatini oshirish yo‘lari. – Toshkent: Fan, 2021. – 224 b.