Аннотация
This thesis explores the usage of marketing terms in both social and professional contexts. It examines how marketing vocabulary is applied in business communication, advertising, and academic discussions, as well as in everyday social interactions, particularly through media and digital platforms. The study highlights how marketing terminology helps professionals communicate strategies, promote products, and analyze consumer behavior, while also becoming part of common language in society. The research demonstrates that the spread of marketing terms reflects the influence of marketing activities on modern communication and culture.
Библиографические ссылки
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.
Armstrong, G., & Kotler, P. (2020). Principles of Marketing (18th ed.). Pearson Education.
Baker, M. J., & Saren, M. (2016). Marketing Theory: A Student Text (3rd ed.). SAGE Publications.
Blythe, J. (2012). Essentials of Marketing (5th ed.). Pearson Education.
Fill, C., & Turnbull, S. (2019). Marketing Communications: Discovery, Creation and Conversations (8th ed.). Pearson.
Jobber, D., & Ellis-Chadwick, F. (2020). Principles and Practice of Marketing (9th ed.). McGraw-Hill Education.