Keywords
Abstract
Mazkur maqolada loyiha boshqaruvi jarayonida marketing strategiyalarining ahamiyati va ularning samaradorlikka ta'siri tahlil qilingan. Marketing strategiyalari loyihaning maqsadlariga erishish, mijozlar talabini qondirish va bozor sharoitida raqobatbardoshlikni ta'minlash vositasi sifatida o'rganilgan. Shuningdek, marketing vositalaridan samarali foydalanish orqali loyiha faoliyatining muvaffaqiyatli amalga oshirilishi uchun zarur bo'lgan usullar va yondashuvlar yoritilgan. Tadqiqot natijalari marketing strategiyalarining loyiha boshqaruvida muhim o'rin tutishini ko'rsatib, amaliyotda qo'llashga oid tavsiyalarni o'z ichiga oladi.
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