Keywords
Abstract
In the context of rapid digital transformation, startups in Uzbekistan are encountering a complex interplay of opportunities and challenges in their efforts to implement effective marketing strategies; this paper critically examines prevailing digital marketing practices, delineates optimal strategic approaches tailored to the needs of Uzbek startups, and investigates emerging trends that are poised to influence the evolution of the national digital ecosystem, drawing upon comparative global insights, contextualized case studies, and local industry analyses.
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