STRATEGIC MANAGEMENT IN SPORTS: INSIGHTS AND APPLICATIONS FOR UZBEKISTAN
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Keywords

Strategic management, sports organizations, sports governance, sports development, Uzbekistan sports, chess development, sports leadership, digital transformation in sports, sports sustainability, sports inclusivity.

Abstract

Planning is important for helping sports teams around the world perform better, last longer, and stay ahead of the competition. The article focuses on how to strategically manage sports strategically, combining theories and studies with examples from Uzbekistan. This research examines existing studies and various scenarios to find key strategies for sports management, such as a clear goal, good leaders, new ideas, involvement, and long-term planning. The article also highlights Uzbekistan's chess achievements as an example of successful planning while pointing out issues in sports management and suggesting improvements.

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