Keywords
Abstract
Yorliq (markirovka) mahsulot va tovarlar haqida ma‘lumotlarni iste‘molchilarga etkazuvchi muhim vosita hisoblanadi. Ushbu maqolada yorliq tushunchasi, uning turlari, vazifalari va maqsadlari batafsil tahlil qilinadi. Yorliqning xalqaro savdo, logistika va marketingdagi o‘rni hamda uning iste‘molchi qarorlariga ta‘siri ko‘rib chiqiladi. Shuningdek, yorliqning huquqiy va ekologik talablarni bajarishda tutgan roli haqida ma‘lumotlar beriladi.
References
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Soloman, M. R. (2020). Consumer Behavior: Buying, Having, and Being. Pearson Education.
International Organization for Standardization (ISO) Standards: https://www.iso.org.
World Trade Organization (WTO) Guidelines: https://www.wto.org.
Environmental Labeling Initiatives - UNEP: https://www.unep.org.
GOST Marking Standards (CIS countries): https://www.gost.ru.
European Union Labeling Regulations: https://ec.europa.eu.
Federal Trade Commission (FTC) Guidelines on Labeling: https://www.ftc.gov.