Ключевые слова
Аннотация
Mazkur tezisda ijtimoiy tarmoqlarda shakllanayotgan axborot oqimining iste’molchilarning iqtisodiy qaror qabul qilish jarayoniga ta’siri tahlil qilinadi. Tadqiqotda raqamli muhitda axborotning hajmi, tezligi va ijtimoiy baholanish mexanizmlarining (layk, repost, sharhlar) iste’molchilarning xarid tanlovi, ishonch darajasi hamda riskga munosabatiga ko‘rsatadigan ta’siri o‘rganiladi. Xulq-atvor iqtisodiyoti va raqamli marketing nazariyalari asosida ijtimoiy tarmoqlar iste’molchi qarorlarining ratsionalligini qanday darajada o‘zgartirayotgani ochib beriladi. Tadqiqot natijalari ijtimoiy tarmoqlardagi axborot oqimi iste’molchilarda impulsiv xaridlar va ijtimoiy ta’sirga asoslangan iqtisodiy xulq-atvorni kuchaytirishini ko‘rsatadi. Tezisda xulosalari raqamli bozorlarda iste’molchi xulq-atvorini tushunish hamda ongli iqtisodiy qarorlar qabul qilishni rag‘batlantirish bo‘yicha ilmiy va amaliy tavsiyalar ishlab chiqishda muhim ahamiyatga ega.
Библиографические ссылки
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