Keywords
Abstract
To understand cultural and linguistic diversity in global linguistics, special attention should be paid to the study of concepts and notions used in languages, since the linguistic concept is unique in each language and culture. The units of expression related to the concept of "pride" in different languages, that is, words and expressions, reflect the values and traditions of a given society. In this regard, studying the concept of "pride" allows linguists to better understand cultural diversity and various social values. Understanding the relationship between language and society, how personal and collective values are reflected in different languages by studying the concept of "pride" in linguistics is one of the current tasks. In world linguistics, the concept of "pride" has different connotative meanings in different languages and cultures, and its positive or negative meaning depends on cultural characteristics.
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