DATA PRIVACY IN THE AGE OF BIG DATA

Abstract

In the age of big data, safeguarding data privacy has become increasingly complex. This paper addresses the challenges of anonymizing data, preventing data breaches, and navigating ethical concerns. It reviews key regulatory frameworks like the GDPR and CCPA, highlighting their roles in protecting privacy. Additionally, it suggests best practices for organizations, including data minimization, strong encryption, and regular privacy audits. Balancing the benefits of big data with robust privacy measures is essential for building a trustworthy digital ecosystem.