THE ROLE OF NON-FOOD PRODUCTS IN MARKETING AND THE IMPORTANCE OF THEIR CLASSIFICATION
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Keywords

Non-food products, marketing strategy, product classification, market segmentation, product positioning, consumer behavior, trade regulation, harmonized System (HS), supply chain management, inventory control, market transparency, brand portfolio management, innovation, competitive advantage, marketing analytics.

Abstract

Non-food items make up a sizable portion of contemporary markets and are vital in determining consumer behavior, business growth, and competitive tactics. Accurate classification systems that guarantee clarity, comparability, and regulatory compliance are crucial for the successful marketing of such products. This article explores the strategic benefits of classification, looks at the marketing role of non-food products, and emphasizes the significance of classification for manufacturers, retailers, and legislators.

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