THE IMPACT OF GAMIFICATION STRATEGIES ON ENHANCING STUDENT ENGAGEMENT AND VOCABULARY RETENTION IN EFL CLASSROOMS

Abstract

This study investigates the pedagogical effectiveness of gamification strategies in English as a Foreign Language (EFL) instruction, focusing specifically on their impact on learner engagement and long-term vocabulary retention. While traditional vocabulary acquisition methods often rely on rote memorization and mechanical repetition, gamified learning integrates mechanics such as points, leaderboards, digital badges, and interactive competition to create a dynamic learning environment. Using a mixed-methods research design with upper-intermediate university students, the study evaluates quantitative performance metrics alongside qualitative feedback on student motivation. The findings demonstrate that structured digital and non-digital gamification significantly increases active classroom participation and accelerates lexical mastery while fostering greater learner autonomy.