Keywords
Abstract
Ushbu tezisda chakana savdoda samaradorlik va xizmat sifatini oshirishda muhim rol oʻynaydigan KPI turlari tahlil qilingan. ATV, UPT, C/R va SPE kabi ko‘rsatkichlarning hisoblash usullari va ular orqali savdo strategiyasini yaxshilash yoʻllari koʻrib chiqilgan.
References
Armstrong, G., & Kotler, P. (2021). Principles of Marketing. Pearson Education. — Ushbu kitob chakana savdoda mijozlar qiymati va KPI'larning marketing strategiyasidagi o'rni haqida tushuntirishlar beradi.
Mullins, J., & Walker, O. C. (2019). Marketing Management: A Strategic Decision-Making Approach. McGraw-Hill Education. — Chakana savdo KPI'lari va samaradorlikni oshirish usullari haqida strategik yondashuv.
Rafiq, M., & Ahmed, P. K. (2017). Retail Marketing: Theory and Practice. Macmillan International Higher Education. — Chakana savdoda muhim KPI’lar va xizmat sifatini oshirish usullari haqida.
Lusch, R. F., & Vargo, S. L. (2018). Service-Dominant Logic: Premises, Perspectives, Possibilities. Cambridge University Press. — Xizmat va savdo jarayonida KPI'larning ahamiyati haqida chuqurroq tushunchalar.
Reibstein, D. J., & Day, G. S. (2020). Wharton on Dynamic Competitive Strategy. Wiley. — Chakana savdoda samaradorlik va raqobatbardoshlik uchun KPI yondashuvlari.
Hwang, S. H., & Lambert, D. M. (2019). Strategic Retail Management. Springer. — Chakana savdoda KPI'larning strategik boshqaruvdagi o'rni va natijalarga ta'siri.
Parment, A. (2020). Retail Marketing Management: Principles, Strategy, and Practice. Pearson. — Savdo strategiyasi va chakana savdoda KPI'lar haqida qo‘llanma.