STATUS AND OPPORTUNITIES OF DIGITAL MARKETING IN THE TOURISM MARKET OF UZBEKISTAN
Том 3 № 4 (2026), Статьи
Том 3 № 4 (2026)

STATUS AND OPPORTUNITIES OF DIGITAL MARKETING IN THE TOURISM MARKET OF UZBEKISTAN

Статьи
Опубликован 2026-04-30
  • Fotima Anarbayeva
  • Farrukh Khusainov
Fotima Anarbayeva
Farrukh Khusainov
PDF (English)

Ключевые слова

tourism market, digital marketing, tourism marketing, social media, online advertising, content marketing, digital platforms, consumer behavior, marketing survey, tourism of Uzbekistan.

Аннотация

This thesis examines the current state of digital marketing in the tourism market of Uzbekistan, its main directions, and development opportunities. The study highlights the role of social media, online advertising, content marketing, and digital platforms in promoting tourism services. In addition, based on a Google Forms survey, consumers’ attitudes toward digital channels were analyzed, and the existing problems and future opportunities in the sector were identified. The research concludes with practical recommendations aimed at improving the effectiveness of digital marketing in Uzbekistan’s tourism market.

PDF (English)

Библиографические ссылки

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